No. 48 (2026): Entrepreneurship and Trade

Entrepreneurship and Trade: collection of scientific works / [editorial board: Fleichuk M. I., Bavyko O. Ye. et al.]. - Lviv : Publishing house of Lviv University of Trade and Economics, 2026.- Issue 48. - 190 p.

According to the Order of MES of Ukraine No. 1643 (Annex 4) dated December 28 2019 the collection is included in the List of Scientific Professional Publications of Ukraine, category "B".

It is printed according to the approval of Academic Council of Lviv University of Trade and Economics, Protocol of the Council Meeting No. 9 dated March 27, 2026.

The publication is indexed in the following scientometric bases: Ulrich’s Periodicals, Index Copernicus, Google Scholar, WorldCat.

DOI: 10.32782/2522-1256-2026-48

Date published: May 30, 2026

Date printed: April 8, 2026

ARTICLES

Olena Borysiuk, Nataliia Matviichuk, Maria Datsyuk-Tomchuk
7-13
INTEGRATION OF BANKS AND INSURANCE COMPANIES IN THE FINANCIAL MARKET OF UKRAINE: THE ROLE AND IMPACT OF FINANCIAL TECHNOLOGIES
PDF (Українська)
Roman Voronko, Kateryna Kuzminska
14-21
FEATURES OF INTERNAL COST CONTROL IN THE ENTERPRISE’S PROJECT MANAGEMENT SYSTEM
PDF (Українська)
Andrii Hryshchuk
22-30
DEBT FINANCING OF PUBLIC COMPANIES UNDER MACROECONOMIC VOLATILITY
PDF (Українська)
Liudmyla Davydiuk, Elizaveta Demchenko
31-39
COMMODITY FACTORS SHAPING THE COMPETITIVENESS OF TEA ON THE GLOBAL MARKET AND TRENDS IN ITS EXPORT
PDF (Українська)
Zoriana Dvulit, Bohdan Rak
40-48
FACTORS AND FEATURES OF ENTERPRISE PROJECT MANAGEMENT BASED ON A VALUE-ORIENTED APPROACH
PDF (Українська)
Ludmyla Demydchuk, Dmytro Sapozhnyk, Serhiy Sereda
49-57
METHODS OF COUNTERACTING THE RISKS OF CASH FRAUD IN ENSURING THE ECONOMIC SECURITY OF A TRADING ENTERPRISE AND PROTECTING CONSUMER RIGHTS
PDF (Українська)
Olena Zharun, Inna Chernega, Olersandr Nepochatenko
58-64
PROBLEMS OF TRADING ENTERPRISES IN MARTIAL ARTS CONDITIONS AND WAYS TO SOLUTION THEM
PDF (Українська)
Tatyana Zavalii
65-76
TERMINOLOGICAL DOMINANCE OF DIGITAL MARKETING IN SCIENTIFIC DISCOURSE
PDF (Українська)
Nataliia Zarudna, Anton Denchuk
77-85
MANAGEMENT ASPECTS OF ORGANIZING ACCOUNTING FOR FINANCIAL RESULTS OF THE ENTERPRISE'S OPERATING ACTIVITIES
PDF (Українська)
Olena Komchatnykh, Olena Levishchenko
86-92
COST STRUCTURE OF TRANSPORT ENTERPRISES AND ITS ROLE IN MANAGERIAL DECISION-MAKING
PDF (Українська)
Nazar Kudla, Yuriy Myronov
93-103
CRISIS MANAGEMENT AND FIRE SAFETY IN THE HOTEL BUSINESS: MODERN APPROACHES AND PRACTICAL ASPECTS OF SECURITY
PDF (Українська)
Vasyl Radyk
104-109
SANCTIONED ENTITIES' STRATEGIES FOR COUNTERING SPECIAL RESTRICTIVE MEASURES
PDF (Українська)
Ihor Rekunenko, Yuliia Matvieieva, Ihor Borsuk
110-121
HR MANAGEMENT AND TALENT MANAGEMENT IN PROJECT-ORIENTED ORGANIZATIONS
PDF (Українська)
Valentyna Rusavska, Serhii Kozhukhivskyi
122-131
DIGITAL TRANSFORMATION OF RESTAURANT BUSINESS ENTERPRISES IN THE CONTEXT OF HOSPITALITY INDUSTRY DEVELOPMENT: THEORETICAL AND PRACTICAL ASPECTS
PDF (Українська)
Yana Salo, Yuliia Mahdych
132-138
ESG INVESTMENTS AS A DRIVER OF BRAND DEVELOPMENT FOR ENERGY INFRASTRUCTURE ENTERPRISES
PDF (Українська)
Iryna Smuk
139-145
STAGES OF FORMING AND IMPLEMENTING A GROWTH HACKING DIGITAL MARKETING STRATEGY IN STARTUPS
PDF
Olha Tadeoshchuk
146-154
METHODOLOGICAL APPROACHES TO ASSESSING WOMEN'S FINANCIAL BEHAVIOR
PDF (Українська)
Iryna Tishchenko
155-162
MODELING THE DEVELOPMENT OF INNOVATIVE HOTEL BUSINESSES IN THE CONTEXT OF BUSINESS PROCESS MANAGEMENT
PDF (Українська)
Nataliya Fedynets, Volodymyr Kotsupey
163-170
ENERGY MANAGEMENT IN TRADE: A TOOL FOR IMPROVING OPERATIONAL EFFICIENCY
PDF (Українська)
Roman Khirivskyi, Yurii Tomashevskyi
171-179
ASSESSMENT OF THE MARKETING CAPACITY OF TERRITORIAL COMMUNITIES BASED ON SOCIAL AND INFRASTRUCTURE EXPENDITURE
PDF (Українська)
Vadym Shved, Tetyana Yevas, Vita Malysheva-Skopchak
180-188
STRATEGIC FOUNDATIONS OF ANTI-CRISIS MANAGEMENT OF AN ENTERPRISE IN MODERN CONDITIONS OF INSTABILITY
PDF (Українська)