Entrepreneurship and Trade

Current Issue

No. 47 (2025)

Title: Entrepreneurship and Trade

Founded: 2016

ISSN (print): 2522-1256

ISSN (online): 2522-1264

Journal DOI: 10.32782/2522-1256

Frequency: 4 issues per year

Founder and Publisher: Lviv University of Trade and Economics

ROR: https://ror.org/03hbhg091

Media Identifier (Register of Media Entities): R30-04399 (Decision of the National Council of Television and Radio Broadcasting of Ukraine)

Media Entity EDRPOU (National Transliteration)/ USREOU code (Unified State Register of Enterprises and Organisations of Ukraine): 01597980

Scientific Profile (Cluster): Economic Transformations, Business, and Administration

Scientometric databases: Vernadsky National Library, Google Scholar, Ulrich's Periodicals Directory, Index Copernicus, WorldCat, Crossref, Open Ukrainian Citation Index.

Issue
ТИТУЛЬНА СТОРІНКА (Українська) ЗМІСТ (Українська)

ARTICLES

Nadiya Baluk, Larysa Buk, Оlga Vovchanska, Іryna Trygub
7-19
AI SUPPORT FOR MARKETING ACTIVITIES IN THE B2B MARKET
https://doi.org/10.32782/2522-1256-2025-47-1
PDF (Українська)
Kateryna Buzhymska
20-28
INTEGRATION OF DIGITAL TECHNOLOGIES INTO THE DEVELOPMENT OF THE MARKETING COMPLEX: FEATURES OF IMPACT ON MANUFACTURING AND SERVICE ENTERPRISES
https://doi.org/10.32782/2522-1256-2025-47-2
PDF (Українська)
Inna Deineha, Andrii Fihun
29-38
ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING OF HEALTHCARE ORGANIZATIONS AS A TOOL FOR ENSURING THEIR ECONOMIC SECURITY
https://doi.org/10.32782/2522-1256-2025-47-3
PDF (Українська)
Dmytro Dudko
39-48
SIMULATION SCENARIOS OF MONETARY TRANSMISSION DURING THE CRISIS PERIOD IN UKRAINE
https://doi.org/10.32782/2522-1256-2025-47-4
PDF (Українська)
Hanna Zavadskykh, Olena Vasylchenko
49-57
THE ROLE OF SOCIAL ENTREPRENEURSHIP IN FORMING SUSTAINABLE REGIONAL DEVELOPMENT
https://doi.org/10.32782/2522-1256-2025-47-7
PDF (Українська)
Olga Kalaman, Dmytro Kharenko
58-65
CORPORATE CULTURE AS A TOOL FOR IMPLEMENTING THE DEVELOPMENT STRATEGY OF HOSPITALITY INDUSTRY ENTERPRISES
https://doi.org/10.32782/2522-1256-2025-47-5
PDF (Українська)
Nataliia Kasianova, Yuliia Dyiak, Yuriy Popov
66-75
FEATURES OF FORMING THE MARKETING STRATEGY OF FARM HOLDINGS
https://doi.org/10.32782/2522-1256-2025-47-6
PDF (Українська)
Dmytro Kretov
76-82
ASSESSMENT OF THE STATE OF DIGITAL TRANSFORMATION OF UKRAINIAN BANKS
https://doi.org/10.32782/2522-1256-2025-47-8
PDF (Українська)
Oleksandr Litvinov, Dmytro Ogrenych
83-91
PERFORMANCE MANAGEMENT OF IT ENTERPRISES: A METHODOLOGICAL APPROACH BASED ON VARIABLE COST AND MARGINAL PROFIT ANALYSIS
https://doi.org/10.32782/2522-1256-2025-47-9
PDF (Українська)
Serhii Lovas
92-97
CUSTOMS REGULATION OF CROSS-BORDER E-COMMERCE IN THE CONTEXT OF DIGITALIZATION
https://doi.org/10.32782/2522-1256-2025-47-10
PDF (Українська)
Ruslan Lupak, Yevhen Savka
98-106
TOOLS FOR REESTABLISHMENT OF INVESTMENT ATTRACTIVENESS IN THE CONTEXT OF ENSURING ECONOMIC SECURITY OF INDUSTRY-RELATED MARKETS
PDF (Українська)
Lubov Medvid, Andriy Medvid
107-117
PROSPECTS AND CHALLENGES OF IMPLEMENTING THE DUAL FORM OF EDUCATION IN HIGHER EDUCATION INSTITUTIONS
https://doi.org/10.32782/2522-1256-2025-47-12
PDF (Українська)
Yuriy Myronov, Yelyzaveta Murzayeva
118-124
INNOVATIVE APPROACHES IN ANIMATION PROGRAMMES: THE USE OF VIRTUAL AND AUGMENTED REALITY IN THE TOURISM AND HOSPITALITY INDUSTRY
https://doi.org/10.32782/2522-1256-2025-47-13
PDF (Українська)
Bohdan Semak, Ivan Lynda
125-133
THEORETICAL AND METHODOLOGICAL PROVISIONS FOR DEVELOPING THE ARCHITECTONICS OF THE SYSTEM OF FINANCIAL AND ECONOMIC SECURITY OF ENTREPRENEURSHIP IN A TRANSFORMATIONAL ECONOMY
https://doi.org/10.32782/2522-1256-2025-47-14
PDF (Українська)
Tetiana Serbina
134-140
STRATEGY FOR DEVELOPMENT OF INDUSTRIAL ENTERPRISES IN CONDITIONS OF UNCERTAINTY AND RISKS
https://doi.org/10.32782/2522-1256-2025-47-15
PDF (Українська)
Igor Sosnov, Yevhenii Ippolitov
141-149
STRATEGIC INFORMATION SECURITY PROVISION FOR AN ENTERPRISE
https://doi.org/10.32782/2522-1256-2025-47-16
PDF (Українська)
Olha Shulha
150-159
METHODICAL APPROACHES TO ASSESSING THE EFFICIENCY OF THE MANAGEMENT SYSTEM FOR ECONOMIC SECURITY OF THE AGRICULTURAL SECTOR
https://doi.org/10.32782/2522-1256-2025-47-17
PDF (Українська)
Kamila Tomczyk
160-165
ROLA PRZEDSIĘBIORCZOŚCI SPOŁECZNEJ W ROZWOJU LOKALNYM NA PRZYKŁADZIE BANKÓW SPÓŁDZIELCZYCH W POLSCE – UJĘCIE PRZEGLĄDOWE
https://doi.org/10.32782/2522-1256-2025-47-18
PDF (Polish) (Українська)
Tetiana Shelemetieva, Vitalii Zhuzhevych
166-176
INCLUSIVE AND BARRIER-FREE TOURISM IN MODERN SOCIETY: THEORETICAL FOUNDATIONS, PRINCIPLES AND SOCIO-ECONOMIC SIGNIFICANCE
https://doi.org/10.32782/2522-1256-2025-47-19
PDF (Українська)
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