No. 23 (2018): Entrepreneurship and Trade

No. 23 (2018)

Entrepreneurship and Trade: collection of scientific works / [editorial board: Kutsyk P.O., Apopii B.B., Semak B.B. et al.]. - Lviv : Publishing house of Lviv University of Trade and Economics, 2018.- Issue 23. - 160 p.

According to the Order of MES of Ukraine No. 1643 (Annex 4) dated March 09, 2016 the collection is included in the List of Scientific Professional Publications of Ukraine.

It is printed according to the approval of Academic Council of Lviv University of Trade and Economics, Protocol of the Council Meeting No. 8 dated October 30, 2018.

The publication is indexed in the following scientometric bases: Ulrich’s Periodicals, Index Copernicus, Google Scholar, WorldCat

DOI: 10.36477/2522-1256-2019-23

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Issue
ВИПУСК 23 (2018) (Українська) ТИТУЛЬНА СТОРІНКА (Українська) ЗМІСТ (Українська)

CONTEMPORARY PROBLEMS AND PRIORITIES OF THE ACTIVITIES OF COMMERCIAL ENTERPRISES

I. P. Mishchuk, O. T. Marii, V. G. Gadаdа
5-9
INNOVATIVE COMPONENT OF LOGISTIC PROVISION OF ACTIVITY AND DEVELOPMENT OF TRADE ENTERPRISES LOGISTIC POTENTIAL
PDF (Українська)
S. V. Kovalchuk, S. A. Drazhnitsya, V. L. Karpenko
10-14
WORLD TRENDS AND TENDENCIES OF STOCK TRADING DEVELOPMENT AT THE PRESENT STAGE
PDF (Українська)
V. I. Kutsyk, Y. I. Kozlova
15-18
US FOREIGN TRADE: STATE, STRUCTURE, DIRECTIONS AND TRENDS OF DEVELOPMENT
PDF (Українська)
O. I. Shaleva, I. V. Shulga
19-26
BASIC PRINCIPLES AND EXPERIENCE OF COOPMARKETS FUNCTIONING IN THE HIGH-COMPETITIVE DOMESTIC MARKET OF GOODS AND SERVICES
PDF (Українська)
S. A. Sereda
27-30
APPLICATION OF THE METHODS OF SELECTION OF REFRIGERATING EQUIPMENT IN MODERN TRADE
PDF (Українська)

DEVELOPMENT OF THE ORGANIZATIONAL MECHANISMS AND PERFORMANCE ASSESSMENT

M. Yu. Barna, I. M. Biletska
31-35
SUBSTANTIATION OF THEORETICAL-CONTENT CHARACTERISTICS OF ORGANIZATIONAL AND ECONOMIC TOOLS FOR MANAGEMENT OF TOURIST ENTERPRISES INNOVATIVE DEVELOPMENT
PDF (Українська)
G. I. Bashnyanyn, M. B. Palasevych, Y. S. Lapchuk, T. I. Gorodyskyy
36-41
SOCIALIZATIONAL EFFECT OF MICROECONOMIC SOCIALISATION: ESSENCE AND TYPES
PDF (Українська)
N. G. Mitsenko
42-49
REPRESENTING INTEGRATION PROCESSES IN ECONOMIC THEORIES
PDF (Українська)
I. V. Boychuk, B. B. Semak
50-55
ADVERTISING AND PR IN THE MARKETING COMMUNICATION SYSTEM AT EXHIBITIONS AND FAIRS
PDF (Українська)
T. H. Vasylʹtsiv, R. L. Lupak, T. F. Shtetsʹ
56-63
SUBSTANTIATION OF STRATEGIC DIRECTIONS, GOALS AND ACTIONS OF THE STATE POLICY FOR IMPLEMENTATION OF IT-SECTOR POTENTIAL OF UKRAINE’S ECONOMY
PDF (Українська)
R. M. Voronko, O. S. Voronko
64-69
BUSINESS ACTIVITY ANALYSIS IN THE MANAGEMENT SYSTEM OF AN ENTERPRISE’S DEVELOPMENT
PDF (Українська)
S. I. Golovatska
70-76
METHODOLOGICAL ASPECTS OF ACCOUNTING-INFORMATION PROVISION OF CONSTRUCTION COMPANY RISK-ORIENTED MANAGEMENT
PDF (Українська)
O. I. Gonchar, V. V. Khachatrian
77-81
INNOVATIVITY – MODERN CONDITION OF ENTREPRENEURAL POTENTIAL DEVELOPMENT
PDF (Українська)
T. V. Kalaitan
82-86
TOOLS OF CONTROLLING OF THE RESTAURANT BUSINESS ENTERPRISES
PDF (Українська)
O. I. Klipkova
87-92
FOREIGN AND DOMESTIC EXPERIENCE OF DEVELOPING BUSINESS STRATEGIES OF INDUSTRIAL ENTERPRISES
PDF (Українська)
O. V. Kolyanko
93-97
ENTERPRISE’S IMAGE AS A FACTOR OF IT’S COMPETITIVENESS
PDF (Українська)
O. S. Litvinov
98-103
CONCEPTUAL APPROACHES TO DEFINING THE ESSENCE OF INTELLECTUAL CAPITAL
PDF (Українська)
I. M. Melnyk
104-110
CURRENT TRENDS OF THE COMMODITY CIRCULATION SPHERE FUNCTIONING IN UKRAINE
PDF (Українська)
N. R. Baluk, L. M. Buk, O. M. Vovchanska, S. V. Skybinskij
111-119
COMMUNICATIONS IN CREATION OF PERSONAL BRAND
PDF (Українська)
K. L. Semenov
120-124
MARKETING-LOGISTIC PROVISION OF COUNTERACTION AGAINST DESTABILIZATIONAL EFFECTS IN THE PRODUCTION-TRADING CHAINS OF INDUSTRIAL ENTERPRISES
PDF (Українська)

ACTIVATION OF BUSINESS ACTIVITIES IN THE AREA OF TRADE AND SERVICES

В. M. Mizyuk
125-129
COMPETITIVE STRATEGIES OF HOTEL ENTERPRISES
PDF (Українська)
O. M. Vovchanska, L. O. Ivanova
130-136
FRANCHISING AS MARKETING TECHNOLOGY FOR PROMOTING DEVELOPMENT AND STABILITY OF RESTAURANT BUSINESS
PDF (Українська)
L. V. Tranchenko, O. O. Shkolnyi, R. I. Lopatyuk, N. V. Bilecka
137-143
FEATURES OF MANAGEMENT OF SERVICE SECTOR ENTERPRISES
PDF (Українська)
O. I. Shaleva
144-149
MERCHANDAZING TECHNOLOGIES OF IMPULSE PURCHASES STIMULATION IN RETAIL TRADE
PDF (Українська)
A. I. Protsykevych
150-154
STATE AND TRENDS OF DEVELOPMENT OF INVESTMENT ACTIVITY IN THE IT-SERVICES MARKET OF UKRAINE
PDF (Українська)
I. I. Tuchkovska
155-159
FEATURES OF THE ANIMATION ACTIVITY ORGANIZATION IN THE HOSPITALITY INDUSTRY
PDF (Українська)